Logo design for Pakible, a custom product packaging startup. Used for web, print, and merchandise.
The company's goal is making the process of designing, purchasing, and receiving custom product packaging better. The typical routes are very costly, take 3-4 months, and involve archaic forms of communication. Pakible takes that process and shortens it to 10 days, offering fully-customizable packaging at affordable costs.
I took inspiration for the logo from a flattened box dieline. When any three-dimensional packaging type is laid flat, there are various line types that tell the cutting machine where to fold, score, cut, and glue. Aesthetic themes from the dieline informed the outlined shape of the 'P' and the perforation marks that break the form up.
Branding created for outdoor clothing company Desolation Supply Co. Used on embroidered tags, backpacks, shirts, coats, pants, and hats.
The company's functional outerwear and clothing encourages exploration of the great outdoors. Their name is taken from the storied wilderness high in the Sierra Nevada mountains.
For visual inspiration I borrowed from the vast library of alchemical symbols for the four elements; earth, wind, water, and fire. The color palette reflects the essence of each element.
Logo & lettering design for HappyCo.
HappyCo. started late one night at a hip bar deep in the Tenderloin District of San Francisco. A group of friends and I sometimes pitch fake startup ideas after work, and we came up with the idea while talking with a group of employees at a behemoth tech company.
HappyCo. is a fictional boutique consulting company that addresses issues of employee productivity, employee turnover, and engaging talent by individually addressing specific points of unhappiness within a company's workforce. Once the problems are identified, tangible solutions are proposed, which typically results in a company-wide productivity boost of 15%.
After our conversation, a rough idea for a logo turned into a series of sketches in my notebook, which eventually led to this design. The lettering was created by hand and then cleaned up in Illustrator, with the motif of a smile appearing in each character.
Color, line, process, and concept have greatly informed my fine art practice. I'm continually fascinated by how the eye navigates form, and how color relationships affect our perception of hue, shade, and tint.
While in graduate school, I focused on process; employing chance to pick compositions and allowing one mark to inform the next. This process of removing intention allowed for physical forces beyond myself to play a role in the work.
Since the abstract compositions were wholly arbitrary, I had fun with naming the non-referential works things like, "Justin Bieber Buying Vegan Bacon at Whole Foods", "Is Barbara Walters Still Alive?", and "Taylor Swift Drunkenly Signing Up For Tinder Moments Before I Log In".
My older, more conceptual work, plays with satirical humor as concept. I was writing a lot of poetry as a reaction to my environment. I saw the mindless abuse of incredible technology by young humans blessed (or cursed depending on your position) with good looks, wealth, popularity, or athletic ability. We're monkeys, and we sure do take our lucky inheritance for granted.
Visual identity and branding for Bedfellows Roasting Company in San Francisco, CA.
The startup, run by a surfer-turned-musician-turned-roaster, roasts small-batch coffee on demand. The simple logo and 'wave' reference the company's affinity with the outdoors, water, and coffee in bed.
The logo was made into a rubber stamp that could be used repeatedly on bags, cards, shirts, and cups.
Album art for 'Gold Youth' and merchandise illustration for indie band French Cassettes.
The concept for the album art came from the band's studio, which is layered with fabrics of various patterns, textures, and colors. I gathered the source photography at a local fabric shop before compositing shapes in illustrator to create the 'stream' of fabrics. All lettering was hand painted and vectorized.
The illustrations were used for shirts, posters, and bags surrounding the release of the 'Gold Youth' off OIM Records.
Splash page and site design for Pakible, a custom product packaging startup. Several revisions of the page were run through before ending up at a final version, pictured to the left.
The overarching goal of the site was to make designing, ordering, and receiving branded packaging as simple as possible. The packaging itself is the central focus of the site, since the user will be most concerned with how their brand is represented on their packaging.
The customization process can be boiled down to three steps: style, color, and logo. The splash page communicates exactly what we do in the most direct way.
Unfortunately, I was not involved with designed the current version of the Pakible site that's live.